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ADVANCING THE ARTS ACROSS MARYLAND

<b>STATEWIDE SURVEY OF THE ARTS</b>

<b>STATEWIDE SURVEY OF THE ARTS</b>

Governor O'Malley announces the results of the first-ever statewide survey of the arts.

October 14, 2008Press Release

News RELEASE

Tourism, Film and the Arts 217 East Redwood Street Baltimore, Maryland 21202 FOR IMMEDIATE RELEASE

CONTACTS: Karen Glenn Hood 410-767-6318 kglenn@choosemaryland.org

Camila Clark 410-767-6298 cclark@choosemaryland.org

SURVEY REVEALS THAT MOST MARYLANDERS ENGAGED WITH THE ARTS Statewide survey discovers 84% of residents are “creators” and 89% “observers” (Baltimore, Maryland) October 10, 2008 – Governor Martin O’Malley today announced the results of the first-ever statewide survey of the arts, conducted last month by the Maryland State Arts Council (MSAC) to explore the public’s connection with, and the value they place on the Arts. He made the announcement in recognition of National Arts & Humanities Month, a celebration of the positive impact the arts bring to schools and communities and the importance of art and culture to our quality of everyday life.

The survey reveals that Maryland residents foster a deep appreciation of and involvement with the Arts. An overwhelming number of Marylanders - 84% - create art either professionally or in their spare time. The data also demonstrated that Marylanders are engaged observers of art, with 89% having attended live musical performances, live theater or dance, art festivals or events, and museums or galleries over the past year. Another key finding defined how Marylanders support the Arts: Almost three-quarters (73%) have encouraged someone they know to pursue their interest in creating or performing art and 70% have purchased something handmade by an artist or craftsperson.

In announcing the findings, the Governor said, “What we learned from this inaugural survey is essential to understanding the role of the Arts in peoples’ hearts, lives and livelihoods,” adding, “For the first time, we have independent data illustrating that Marylanders universally value the arts and strongly believe that artistic expression and cultural attractions make our state a better place to live, work and raise a family.”

Commissioned by the Department of Business & Economic Development’s Division of Tourism, Film and the Arts (TFA) as part of Imagine Maryland, a comprehensive planning process underway by the MSAC, the survey was conducted by OpinionWorks, a full-service opinion research firm based in Annapolis. A total of 805 telephone interviews were conducted September 3-9, 2008 yielding a margin of sampling error of ±3.5% at the 95% confidence level. According to Steve Raabe, President and principal researcher, “It is remarkable to see these levels of engagement by the public with the Arts. Maryland is clearly a place that appreciates and fosters creativity, in all corners of the state, and among all types of residents.”

One-quarter of Marylanders (23%) consider themselves to be either active or aspiring artists, “engaged as a creator or performer of art, music, dance, theater, film, writing or something similar.” About one-quarter of those are making some or all of their living through art. As a discipline, musical expression tops the list, followed by painting or drawing, writing, and performance of theater or dance. When the 77% of Marylanders who do not consider themselves artists are asked about activities in their spare time, it turns out that a large majority of them are drawing, painting, taking photographs as a hobby, working on crafts, dancing or singing, working with textiles, writing creatively, woodworking, making jewelry or pottery, or participating in community theater or re-enactments.

“We know that Maryland’s strong commitment had nurtured a growing number of locally based arts organizations and events and suspected that this translated into a greater number of people participating in creative and cultural endeavors,” said Andrea Vernot, Deputy Assistant Secretary for Tourism, Film and the Arts, “Now we know – for the first time – the number of Marylanders who participate in creative pursuits, what activities they enjoy, and how they value their access and interest in the arts.”

Scott Johnson, an intellectual property lawyer with Ober Kaler Grimes & Shriver and Chairman of the MSAC, said, “The State of Maryland – through the Arts Council – has been the leading advocate and asset for the arts in our state for 40 years,” adding, “We were pleased to see the public’s almost universal endorsement supporting the state’s role to in encouraging art and call for a greater emphasis by public officials for the arts in our schools.”

Imagine Maryland, a community-based cultural planning initiative to identify opportunities and ideas to enhance access to and participation by all citizens in the arts in Maryland, was launched in Spring 2008. In addition to the survey, information was gathered from regional and topic-based public forums, an on line questionnaire, opinion leader interviews, data analysis and citizen advisory groups. The final report will be issued in February 2009.

# # # # FACT SHEET Key findings from the Statewide Survey on the Arts in Maryland include:

Marylanders are actively involved with the Arts. First and foremost, this is a state filled with active creators of art.

  • 84% of Marylanders are actively creating art, either professionally or in their spare time.

  • One-quarter of Marylanders (23%) consider themselves to be either active or aspiring artists, in other words “engaged in some way as a creator or performer of art, music, dance, theater, film, writing, or something similar.”

  • About one-quarter of those are making some or all of their living through art.

  • As a discipline, musical expression tops the list, followed by painting or drawing, writing, and performance of theater or dance.

  • When the 77% of Marylanders who do not consider themselves artists are asked about activities in their spare time, it turns out that a large majority are drawing, painting, taking photographs as a hobby, working on crafts, dancing or singing, working with textiles, writing creatively, woodworking, making jewelry or pottery, or participating in community theater or re-enactments.

Marylanders are active in their appreciation of art and support it through their actions.

  • Marylanders are active observers of art, with 89% attending musical performances, live theater or dance, art festivals or events, museums, galleries, and the like over the past year. Most of these art forms are being experienced within Maryland.

  • Marylanders support the Arts. Three-quarters (73%) of Marylanders have encouraged someone they know to pursue their interest in creating or performing art; and 70% have purchased something handmade by an artist or craftsperson.

Maryland’s citizens value art and creativity. They strongly believe that artistic expression opens the world for children and makes Maryland a better place to live.

  • There is a strong consensus in Maryland that art should be a core part of our school curriculum. Ninety-two percent (92%) of Marylanders believe that “schools should provide more exposure to the Arts for our young people.”

  • Ninety-five percent (95%) of the public sees a role for the State of Maryland and local communities in encouraging art. Specifically, they want a greater emphasis on arts curriculum in the schools, more free or low cost events and more marketing to increase awareness of the arts.

  • Nine out of ten citizens (91%) want Maryland to be known as a place where artists can be successful, and about the same number - 90% - believe that a vibrant Arts community makes Maryland a better place to live.

  • Nearly two-thirds of Marylanders (63%) say “artistic expression keeps me in touch with my cultural identity,” a number that reaches 80% both among the state’s African-American and Hispanic residents.