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ADVANCING THE ARTS ACROSS MARYLAND

Maryland Unveils Renewed Strategic Plan for the Arts

Maryland Unveils Renewed Strategic Plan for the Arts

Maryland Unveils Renewed Strategic Plan for the Arts

November 07, 2013Press Release

The Maryland State Arts Council (MSAC), an agency of the Maryland Department of Commerce, today unveiled Imagine Maryland: A Renewed Strategic Plan for the Arts 2014-2019. The plan targets key areas that are critical to sustaining the economic impact and statewide vitality of Maryland’s nonprofit arts sector.

“Access to quality arts experiences is core to our quality of life here in Maryland, and the arts are a powerful economic driver for our state,” said Dominick Murray, Maryland Secretary of Business and Economic Development. “This renewed strategic plan builds on past success and reaches even further toward catalyzing the arts for economic development, individual enrichment and community revitalization.”

The more than 11,000 full-time equivalent jobs and $37 million in state and local tax revenue supported by Maryland’s nonprofit arts sector contribute to its $1 billion impact on the state’s economy, according to a recent study.  The same study highlights widespread public engagement with the arts, reporting that more than 5 million people attended free events, classes and workshops presented by MSAC Grantees in fiscal year 2011.

To advance the reach and impact of the arts, Imagine Maryland: A Renewed Strategic Plan for the Arts 2014-2019 names six strategic goals—each with specific outcomes and strategies.  The plan calls for the MSAC to take a leadership role in responding directly to significant changes in demographics, audience behavior, technology and the economy.

 “The strategic planning process is an opportunity to re-assess how the arts are positioned to best serve the people and objectives of Maryland,” said MSAC Chair Barbara Bershon. “In turn, the plan examines how MSAC programs and leadership can proactively address the opportunities and challenges faced by Maryland artists, educators, organizations and communities.”

Imagine Maryland: A Renewed Strategic Plan for the Arts 2014-2019 culminates a comprehensive strategic planning process that included regional forums, an online stakeholder survey and a statewide public opinion poll that will be released this winter. A recognized best practice of state arts agencies, strategic planning is required by the National Endowment for the Arts in order to be eligible for state partnership funding. A management team representing the Department of Commerce, the Division of Tourism, Film and the Arts and the arts council will monitor and evaluate implementation of the plan, which is available online.

The Maryland State Arts Council is an agency of the Maryland Department of Business & Economic Development, Division of Tourism, Film and the Arts and is dedicated to cultivating a vibrant cultural community where the arts thrive. According to the most recent economic impact study, Maryland State Arts Council grantees generate $1 billion in economic activity and support more than 11,000 jobs and $37.8 million in state and local tax revenue. For information visit www.msac.org, email msac@msac.org, or call 410-767-6555 or TTY 1-800-735-2258.

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